We create brands that improve people’s lives

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Branding agency for ambitious and purpose-driven companies in the Netherlands

If your brand also seeks to improve people’s well-being, come in. You’re home.

We are a branding agency. We use design and strategy critically and empathetically to build coherent brands. We work with companies that want to grow with more clarity, more substance and more intention. For us, branding is not an exercise in noise. It is a way of organising meaning, creating direction and making a business more recognisable and more relevant.

We work with companies that change things and create transformative brands, helping them build identities and systems that are clearer, more coherent and more ready for growth in the Netherlands.

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Hannun

New ways of living at home
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Novameat

“Eating well” and the future of plant-based protein
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Lacer

From family health to holistic wellbeing.
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LŌV ferments

The fermented drinks revolution as a healthy and innovative alternative in the beverage category

If you are building one of these in the Netherlands, come in. You’re home

Circular product brands
Better everyday finance
Sustainable mobility systems
Food brands rethinking the norm
Design-led health companies
Responsible tech with a human side
New housing models
Low-impact consumer goods
Cleaner logistics and transport
Brands built for a circular economy
Public-interest infrastructure
Regenerative food projects
Circular packaging solutions
Culture-led urban projects
Products designed to last
Circular product brands
Better everyday finance
Sustainable mobility systems
Food brands rethinking the norm
Design-led health companies
Responsible tech with a human side
New housing models
Low-impact consumer goods
Cleaner logistics and transport
Brands built for a circular economy
Public-interest infrastructure
Regenerative food projects
Circular packaging solutions
Culture-led urban projects
Products designed to last
Circular product brands
Better everyday finance
Sustainable mobility systems
Food brands rethinking the norm
Design-led health companies
Responsible tech with a human side
New housing models
Low-impact consumer goods
Cleaner logistics and transport
Brands built for a circular economy
Public-interest infrastructure
Regenerative food projects
Circular packaging solutions
Culture-led urban projects
Products designed to last
Circular product brands
Better everyday finance
Sustainable mobility systems
Food brands rethinking the norm
Design-led health companies
Responsible tech with a human side
New housing models
Low-impact consumer goods
Cleaner logistics and transport
Brands built for a circular economy
Public-interest infrastructure
Regenerative food projects
Circular packaging solutions
Culture-led urban projects
Products designed to last
Circular product brands
Better everyday finance
Sustainable mobility systems
Food brands rethinking the norm
Design-led health companies
Responsible tech with a human side
New housing models
Low-impact consumer goods
Cleaner logistics and transport
Brands built for a circular economy
Public-interest infrastructure
Regenerative food projects
Circular packaging solutions
Culture-led urban projects
Products designed to last
Circular product brands
Better everyday finance
Sustainable mobility systems
Food brands rethinking the norm
Design-led health companies
Responsible tech with a human side
New housing models
Low-impact consumer goods
Cleaner logistics and transport
Brands built for a circular economy
Public-interest infrastructure
Regenerative food projects
Circular packaging solutions
Culture-led urban projects
Products designed to last
The Netherlands is a market that tends to reward clear thinking, structured systems and direct value. At the same time, there is a strong sensitivity to design, innovation and more responsible ways of doing business.

That makes branding especially important: not branding as decoration, but branding as a system.

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Leyma

Brand strategy, visual identity and packaging design for a brand with a long history and an even longer future.
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B100

We designed the digital ecosystem for the bank for people who want to live to 100.

We help companies define a stronger role in the market through positioning, narrative and strategic clarity.

We create verbal and visual systems that feel distinctive, coherent and ready to support growth.

We translate strategy into digital, communication and editorial touchpoints that make the brand usable, not just attractive.

01

Why work with a branding agency in Barcelona for the Netherlands?

The Netherlands has a strong culture of clarity, systems and purposeful innovation. What Barcelona adds is another layer: atmosphere, editorial sensitivity and a more human relationship with design. That combination helps us build brands that are rigorous without becoming cold, and expressive without losing structure.

02

Why does responsibility matter more in the Dutch market?

In the Netherlands, responsibility is no longer a secondary message. It increasingly shapes expectations around products, communication and growth. That means branding has to do more than make a company visible. It has to help express ambition, responsibility and clarity without cliché.

03

Why does B Corp matter in this context?

Casa Bien is a Certified B Corporation. We do not treat that as a symbol of virtue, but as a reflection of how we think a business should work. In the Dutch market, where these conversations are already mature, that makes our point of view more relevant and more credible. The certification is both recognisable and meaningful in a market where impact, governance and accountability are already serious conversations

Customers

Leyma

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Walue

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B100

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Clauda

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Hannun

Lacer

LŌV ferments

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Bec 1972

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04

Do you work with Dutch companies remotely?

Yes. Our process is designed to work across markets, with clear milestones, workshops, and deliverables. We are interested in working in the Netherlands because we bring a design perspective that complements the Dutch market: strategic and structured, yet also warm, expressive, and culturally grounded.

05

Can you help with sustainability-led positioning?

Yes. Especially when the challenge is to make responsible ambition more credible, differentiated and understandable. If your company in the Netherlands needs a clearer position, a stronger identity or a brand system built to grow, we would be glad to talk. If your brand also seeks to improve people’s well-being, come in. You’re home.