Visual identity design
Strategy, visual identity & design
Visual identity design to drive your business forward and build your business while fostering an honest relationship with the people around it.
How
Visual identity design organises how a brand looks and how it is recognised. We design logo, colour, typography, composition and direction so the investment lasts over time rather than following short-lived trends.
BRAND RESEARCH
RESEARCH
<a href="https://casabien.com/en/branding-services/">Brand positioning</a>
Category research
Market research
STRATEGY
Purpose design
Brand platform
Brand architecture
<a href="https://casabien.com/en/branding-services/rebranding-agency/">Rebranding</a>
COMMUNICATION
Launch plans
Communication plan
Social media strategy
Where
A good identity works in real situations: corporate websites, presentations, social media, campaigns, packaging, spaces and business documents. That is why it should be conceived as a system, not as an isolated asset.
VERBAL IDENTITY
VISUAL IDENTITY
SOUND IDENTITY
Sound branding
Soundlogos
What
It is especially useful when the brand feels generic, when growth has created visual inconsistency or when the company needs to raise the level of its communication so it matches the quality of its product or service.
OFF
DIGITAL
Website audit
User experience
Web design
Ecommerce
Email marketing
Development
CONTENT
Photography
Video
Motion design
Brand video and manifestos
Social media content
BRAND
Brand guardian
Why
Casa Bien should position itself in a territory where visual identity supports decisions about business, culture and communication, not in the space of a graphic design agency focused on one-off production tasks.
Customers
Leyma
Walue
Clauda
Hannun
Lacer
B100
Novameat
Bec 1972
LŌV ferments
What is the difference between visual identity design and graphic design?
Visual identity design builds a brand expression system: principles, hierarchy, assets, applications and coherence. Graphic design can be one tool within that system, but it does not replace it. The difference lies in moving from isolated pieces to a consistent and scalable visual logic.
When should an existing visual identity be reviewed?
It should be reviewed when the company has entered a new stage, when the system no longer works across channels or audiences, or when the current expression does not reflect the strategic level of the business. It also matters when different teams or product lines are creating inconsistency.
What applications should a corporate visual identity include?
At a minimum, it should include system principles, typography, colour, composition, graphic resources, image direction and examples across the brand’s main touchpoints. The exact scope depends on the business, but the key is enabling decisions to be made with consistency.
