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Mejor, a space to gain perspective.

A platform to imagine futures and share stories that help us move forward.

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Creative Sector Annual Report

A close look at the reality of workers in design.

Vol II — 2025

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Núria Val – Care That Goes Skin-Deep

A co-founder and creative director of Rowse, Núria Val talks about the evolution of natural cosmetics—from herbalist shops to multinational corporations. Along the way she mentions LED masks, beauty bars and Mercadona creams, but she keeps returning to a core idea: that the way forward is to go back to basics and build a real community.

Interview and text by Casa Bien, photographs by Colette der Kinderen.

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We All Have Bodies to Feed

Fondo Supper Club explores the intersection of art, design and gastronomy, reminding us that eating is both an act of nourishment and a cultural ritual. Through dinners, performances and research, the collective invites us to rethink our relationship with food and with one another. Their ideas and collaborations with institutions such as the Museo Thyssen‑Bornemisza, La Casa Encendida and LOEWE transform research into edible situations that challenge and inspire.

Text by Marta Moya and photography by Sara Guerrero.

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Berta Maeso and Giuseppe Scionti – Food, technology and the future of protein

We sat down with Berta Maeso and Giuseppe Scionti, Novameat's Head of Marketing and CEO, to talk about the Mediterranean, tradition — and how to transform it — and the need to take the plant-based protein revolution beyond the supermarket.

Interview by Alberto Aranda, text by Jordi Martínez and photographs by Ana Fardy.

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Nicolas Lavallierre – More Nuance and Fewer Claims.

At first glance, the LÖV Ferments laboratory looks like an alchemist's workshop, but the jars that surround Nicolás contain something much more valuable: tiny universes where another way of understanding food is cultivated.

Interview by Alberto García, text by Jordi Martínez and photographs by Carla Step.

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Julia Pettersson and the Search for Beauty.

Julia Pettersson Salom is Head of Marketing and Communications at Urbidermis and book editor at Santa & Cole, but her world reaches much further.

Interview by Alberto Aranda, text by Jordi Martínez and photographs by Sabela Andrés.

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MEJOR Report 2024: A Close Look at the Creative Sector — Labour Precarity, Mental Health and Privilege.

What is the average salary of a designer in Spain? Is it common not to be paid for overtime? What worries workers in the creative industry the most?

Survey conducted with 989 respondents. 10/2023

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Luis Franqueira and Jorge Mahía: Healthy Banking and Why Being Neutral Is Not Enough.

B100 is not a typical bank. Marketing director Luis Franqueira and CEO Jorge Mahía explain how their concept of healthy banking goes beyond conventional financial products.

Interview by Alberto Aranda, text by Jordi Martínez and photographs by Antonio Bouzas.

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