Storytelling, creative direction and design for the launch of Urbidermis’ Life Cycle Assessment of its entire product range.
Built around circularity, the new visual universe creates a language that structures data through layers of depth — like geological strata, architectural sections, or the layers of skin.
The narrative focuses on the empty space left by a footprint, filling it with information to give that trace new meaning.
What was once a burden becomes a direction towards reducing the impact of urban design and building more responsible cities.
Urbidermis LCA – What goes unseen is what remains.
286
Cliente
Urbidermis
Industria
Furniture for cities
Servicio
2026
Making the invisible visible to reduce the impact of urban design
and build more responsible cities.
Being aware of our own footprint is the only way to move forward.
If it can be measured, it can be improved:
relevant data in an accessible format to facilitate informed decisions.
Abstract
