Acero Verde is the leading blog on the circularity and industrialisation of sustainable steel — a crucial component of responsible industry.
Our aim was to revitalise the image of Acero Verde to reflect its commitment to sustainability and innovation. We began with thorough research into the company’s values and mission. We highlighted the visual identity using Paul Renner’s Futura typeface, which combines modernity and clarity and reflects the company’s innovative spirit. The colour palette evokes nature and industry, underscoring its environmental commitment.
We created a coherent visual identity across all pieces and formats such as presentations, the website and social media content, highlighting the benefits of sustainable steel and how Acero Verde leads the shift towards more responsible practices.
The result is a cohesive brand that speaks to the importance of sustainable steel in the industry. We are proud to have collaborated with Acero Verde and contributed to the promotion of responsible industrial practices.
A project by Casa Bien, a branding agency certified B Corp in Barcelona.
Acero Verde: sustainable steel as a pillar of responsible industry
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Cliente
Acero verde
Industria
Construcción
Servicio
2023
THE PROJECT’S POSITIVE IMPACT
It promotes sustainability, reduces environmental impact, and leads the transition towards a more responsible and environmentally friendly steel industry.
“Carrying out this project has been essential in highlighting how sustainability in the steel industry can make a significant difference in protecting the environment.”
Andrea Arqués, Casa Bien Creative director
Abstract
