Healthy Banking means caring not only about your financial wellbeing, but also about human health and the wellbeing of the planet.
We brought this new bank to life by defining its identity, designing its website and preparing its launch.
From the idea that living longer should also mean living better, B100 was born: a fully digital bank designed to change the rules of the financial sector.
A pioneering bank built around wellbeing — balancing finance, health and sustainability — needed a digital ecosystem capable of expressing all three pillars.
We prepared the launch of B100 without losing sight of anything (or anyone). We focused on people through an accessible website and user experience, alongside materials that consider the planet. This is what Healthy Banking is about.
