The first sketches of the home of the future alongside BEC1972

Cliente

Bec1972

Industria

Hogar y construcción

Servicio

Estrategia de marca, estrategia de comunicación, identidad visual, identidad verbal, dirección de arte, ilustración, web, shooting

2022

THE PROJECT’S POSITIVE IMPACT

Producción local, bajo demanda y materiales sostenibles con visión de futuro, hoy.

The challenge was to create a brand infused with craftsmanship and tradition, while also being able to bring it into the present.

Alberto Aranda

An identity that goes beyond furniture. It reflects BEC1972’s philosophy and its vision of the home of the future: forward-thinking, crafted, and human.

THE POSITIVE IMPACT OF OUR DESIGN

Art direction that places people at the centre, making furniture part of their story.

Abstract

BEC1972 began with a simple idea: a future where people live better. That idea brings together artisans, designers and industry to create this brand. 

A publisher of small‑scale furniture pieces crafted by artisans, produced on demand with no stock and using the minimum amount of materials to reduce environmental impact. 

The publisher emerges from Industrias BEC and the knowledge accumulated over decades working in architecture and design. BEC once produced television sets in the 1980s and helped shape historic events such as the Barcelona Olympic Games and the Expo in Seville. Today, they look to the past to build the future of living. 

Next project: LŌV ferments