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Clauda is connecting people through spaces and environments. It means nurturing the development of places to improve people’s lives.

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Cliente

Clauda

Industria

Construcción

Servicio

Estrategia de marca, naming, estrategia de comunicación, identidad visual, shooting, copywritting

2022

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THE PROJECT’S POSITIVE IMPACT

A business model that combines architecture and technical expertise, focused on building to endure and improve people’s lives.

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Abstract

Clauda is born from the union of the architecture studios Cota2 and Mixtura. We developed a new name, visual identity, art direction and website that reflect ingenuity, authenticity and dialogue.
 
Clauda evokes a space — an ambience that surrounds us and invites us to develop projects that enhance people’s lives. It represents a balance where idea and reality meet; architecture and technique coexist.
 
The visual identity of Clauda is built from light, space and constant dialogue with the environment. We designed a logotype that grows and embraces the space as it rests on its container. The “claustrador”, the distinctive element of the new identity, acts as link, parenthesis, pause and underline — expressing the essence and working method of Clauda: listening, collaboration and dialogue.
 
Photography by Anthony Pérez.
 
Thank you to Xavier(s), Oriol, Adrià and Carlota.