We redesigned the iconic Galician dairy brand Leyma to connect with new generations without losing its family heritage. By returning to its origins we strengthened the bond with the people and brought fresh energy to the brand.
The new identity and packaging recover historic elements and introduce the message “from our family to yours” to create a renewed connection with the present while keeping tradition at heart.
This project pays homage to the brand’s emblematic aspects to reconnect with its origins and capture the essence that unites Leyma and its community.
A refreshing image for Leyma with a taste of tradition and family
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Cliente
Leyma
Industria
Alimentación y bebidas
Servicio
2021
“Love, family and authenticity are values that are gaining ground again. Care and emotional connections are becoming increasingly important. A brand like Leyma is part of that.”
Alberto Aranda, Executive Creative Director & Founder at Casa Bien
Abstract
