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Reinterpreting mainstream beverages, redesigning the identity of LÓV ferments

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Cliente

LOV Ferments

Industria

Alimentación y bebidas

Servicio

Estrategia, naming, identidad visual, identidad verbal, shooting, packaging, dirección de arte

2022

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EL IMPACTO POSITIVO DEL PROYECTO

A healthy and creative alternative in a monotonous sector, disconnected from people’s preferences and needs.

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A redesign that positions the brand as a leader in each category, with packaging that communicates expertise, wellbeing, and innovation.

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EL IMPACTO POSITIVO DEL PROYECTO

A brand identity that challenges the sector’s codes and highlights the diversity and disruptive spirit of LŌV Ferments.

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Abstract

LÓV ferments is positioned as a healthy alternative in the beverage category. 

We revolutionised the world of fermentation with a colourful brand identity that celebrates diversity and the fermentation process.