Myceutical gives you everything you need to build your own cosmeceutical brand: you choose the formulation, customize the packaging, and they take care of everything else.
At Casa, we helped them build and launch a brand that makes it easy for you to create your own.
The project needed to position itself as a strategic partner rather than just another product brand. It also had to resolve a long-standing tension in the market: natural is often perceived as artisanal, while scientific is seen as industrial.
We decided to turn what the sector saw as a contradiction into an advantage—natural and clinical, beauty and health, production and brand—by designing a strategy capable of organizing that duality and transforming it into a clear proposition for emerging businesses.
The art direction was built around the concept of a blank canvas: a clean, open, and modular visual system that reinforces the idea of a platform brand and creates a space ready to be completed by others.
Myceutical proposes a new way to enter the industry: more accessible, agile, and focused on natural ingredients and scientific rigor.
Myceutical – A platform for the new cosmetics industry.
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Cliente
MyCeutical
Industria
Cosmeceutical, health
Servicio
2024
Much more than a laboratory:
a brand that helps you create your own.
Turning contradiction into advantage:
natural and clinical, beauty and health, production and brand.
Abstract
