Taqta is an innovation centre specialised in developing lighting solutions. Xavi, Genís and his team study and shape light to integrate it into everyday life intelligently, flexibly and efficiently.
From Casa, we helped them define the roadmap and design tools to consolidate the brand in territories where the technological integration of light is key: housing, interfaces and electric mobility.
The new brand concept – R&D&Light – synthesises the essence of Taqta by introducing a differentiating strategic axis. At a narrative level, the case studies become a key tool to highlight its co‑creation methodology and a circular perspective that aims to transform the traditional industrial model.
The review of the visual identity is born of the technical and scientific universe of light: optical diagrams and plans enrich the brand’s original imagery. At the same time, the new art direction combines the rational sobriety of product design with the warmth of routine in the workshop.
Light reveals the reality around us and helps us to understand it better. Thanks to Taqta, it is also a source of wellbeing because it illuminates far beyond lighting.
