We built the narrative and produced the audiovisual content for the launch of EDEN, the new series of modular planters from Urbidermis & Il·luminació forestal. The campaign explores the city as a living place that changes and adapts to the rhythms, speeds and needs that coexist within it.
Architect and landscape designer Beatriz Borque lent her voice to the story, reflecting on the need to rethink urban vegetation to restore the balance between utility, community and biodiversity.
The modular design of the planters allows us to imagine a new landscape in any urban space, regardless of its characteristics: a greener, more vibrant, healthier landscape.
The illustrations are by Silvia Toxci and the photography by Júla Sabaté.
