We imagine the city as a regenerable ecosystem. With WALUE, we reimagine our relationship with urban space by designing its brand identity, communication strategy, website and activations. The company recovers waste that lies outside the traditional recycling system and integrates it into a circular economy.
WALUE’s circularity solutions enable a new model of city where streets are not just places to travel but spaces to be inhabited, shared and inclusive. Its identity reflects the combination of industrial materials and a welcoming tone, projecting a functional and committed city.
The brand manual, website and applications design bring this vision to life, inviting citizens and institutions to rethink the way we use our streets and resources to build a sustainable future.
Another model of city is possible with WALUE and its circularity solutions
116
Cliente
Walue
Industria
Entretenimiento
Servicio
2023
THE PROJECT’S POSITIVE IMPACT
A new model of the city that turns the problem of waste into a sustainable, circular solution.
«Hemos logrado acotar nuestra identidad de marca
y nuestra forma de comunicarnos con fundamentos estratégicos. Desde la sensibilidad y con toda la fuerza
y esencia de la nueva marca»
Alberto Aranda, Creative Director & Head of Strategy en CASA BIEN
EL IMPACTO POSITIVO DE NUESTRO DISEÑO
Una identidad de marca que conecta el carácter humano de WALUE con el lenguaje y entorno industrial en el que se mueve.
Abstract
